ILLUSTRATION AND VISUAL NARRATIVE - PROJECT 2 : MyTIGER ILLUSTRATION POSTER


12/05/2023 -  01/06/2023 / Week 6 - Week 9
Thanaphorn Daensaad / 0350930
Illustration and Visual Narrative / Bachelor of Design (Hons) In Creative Media
Project 2: MyTIGER Illustration Poster



List:

1. Lectures
2. Instructions
3. Task
4. Reflection



Lectures:
Week 6
On this week, we had a progression check for Exercise 2 and MyTIGER art competition poster design development. Miss Anis gave some insights on the design we all came out with for us to do the best we could to participate and possibly win an award. 

Week 7
Class was cancelled.

Week 8
No classes was held due to ILW. We proceed to finish up our poster design.



Instructions



Project 2 : MyTIGER Illustration Poster
In Project 2, we have to illustrate a poster and submit our work to Maybank Foundation MyTIGER Values Art Competition 2023. We have to create a poster using Adobe Illustrator that interprets the project aims through Maybank TIGER's core values.


1. Topic Research

Fig 1.1 Info on Poster Design


Maybank TIGER's core values are Teamwork, Integrity, Growth, Excellence & Efficiency, and Relationship Building. In support of the United Nations Sustainable Development Goals (SDGs) - a collection of global goals designed to be a "blueprint to achieve a better and more sustainable future for all” by 2030 - Maybank’s MyTIGER will focus on 12 of the 17 goals.  


1.  No Poverty - End poverty in all its forms everywhere
2.  Zero Hunger - End hunger, achieve food security and improved nutrition, and promote sustainable agriculture
3.  Good Health and Well-being - Ensure healthy lives and promote well-being for all at all ages
4.  Quality Education - Ensure inclusive and equitable quality education and promote lifelong learning  
5.  Clean Water and Sanitation - Ensure availability and sustainable management of water and            sanitation for all
6.  Affordable and Clean Energy - Ensure access to affordable, reliable, sustainable and modern energy  for all
7.  Decent Work and Economic Growth - Promote sustained, inclusive and sustainable economic            growth, full and productive employment and decent work for all
8.  Sustainable Cities and Communities - Make cities and human settlements inclusive, safe, resilient      and sustainable
9.  Responsible Consumption and Production - Ensure sustainable consumption and production patterns
10.Climate Action - Take urgent action to combat climate change and its impacts
11. Life Below Water - Conserve and sustainably use the oceans, seas and marine resources for          sustainable development
12. Life on Land - Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably      manage forests, combat desertification, and halt and reverse land degradation and stop biodiversity loss


Life On Land

Fig 1.2 Life On Land, Week 8


The Sustainable Development Goal (SDG) "Life on Land," also known as SDG 15, focuses on protecting, restoring, and promoting the sustainable use of terrestrial ecosystems. Its aim is to ensure the conservation of biodiversity, combat desertification, and halt land degradation while promoting sustainable land management practices.

SDG 15 recognizes the vital role that land ecosystems play in supporting life on Earth. It addresses various interconnected issues, including deforestation, habitat loss, illegal wildlife trafficking, and the degradation of soil quality. The goal emphasizes the importance of preserving and restoring forests, wetlands, mountains, and other terrestrial habitats to maintain ecosystem integrity and safeguard biodiversity.


Fig 1.3 Life On Land Targets



2. References


Fig 1.4 Reference from Pinterest





3. Sketches
Story 1
The animals in today's life are slowly facing extinction due to the poaching activities for the skin and so on as it is considered worth some hefty prices. I had the idea to put ourselves in the perspective of a poacher witnessing a miracle that could change the mind of a poacher on hunting these poor animals. From my design, I was trying to narrate a scene where I was put into the scene of a poacher being in awe yet shocked to see the tigers coexisting together with the human baby. As the poacher (us) approached a heap of grass upon revealing the scene. The tiger could have fulfilled its needs by devouring the child but it did not. Meanwhile, due to that fact, the poacher (us) might be buffered from seeing that scene to rethink the what-ifs and what would happen. If the tiger could coexist with a baby, why should one kill it when it has done nothing bad, just the ways of an animal. Due to parenthood experience, one would understand that if the tiger was to be killed, the tiger cub would not survive on its own. In the end, both animals and humans should be able to coexist in peace with no harm to earn bucks.
Fig 1.5 Sketches #1 & #2




Final work


Fig 1.6 Final poster "The Eyes Of An Ex-Poacher"

Fig 1.6 Final poster "The Eyes Of An Ex-Poacher" Outline





Feedback
Week 6
I was told not to include anything violent or gore. As the tiger is the mascot of Maybank, doing it will result to a wrong message sent or harmful imagery.

Week 8
I was told to proceed with my idea.



Reflection
Experience
Throughout this project, I learnt that I kept changing my ideas instead of proceeding with something I already have. This led to alot of time wasted on my early phases to the point that I lack time to finish up the work. Time management is still something I struggle with during this phase due to the some of the ideas that I had could not be proceeded with.


Observations
It was hard for me to come out with ideas that I could actually execute. Not only that but most of my ideas was more towards being violent. Therefore, it is not relevant for this work. Due to the elements I have in my work, my Ai was lagging alot and it was hard for me to get my work finalised.


Findings
Image tracing is so helpful in getting my work done. I use alot of references in order to get my work all together. The work is not as what I had in mind but I was still kind of proud of it.

Comments

Popular posts from this blog

SONIC DESIGN - EXERCISES / AUDIO FUNDAMENTALS

ANIMATION FUNDAMENTALS - LECTURE & EXERCISE

MINOR PROJECT